Our Vision
Natalie's Vision
Raising daughters in this Tik Tok/oversexed era is no easy feat…. and raising daughters who are Black is even harder! But nothing prepared me for what my daughter was about to ask me.
Christmas 2018 and my 7 year old daughter and I were decorating our tree when she asked me something that changed my world forever. “Mummy, can fairies be Black?”. I was caught off guard. What do you mean can fairies be Black, as I looked at my Christmas trees filled with white santa, white fairies and of course our white elf on the shelf. I felt ashamed. How could I have missed this? My daughters didn't see themselves. They didn’t think angels or fairies could be Black. In their home, their safe place, they still were not represented.
So off I went, looking online for fairies/angels and tree toppers that represented myself and my girls.
I’m an amazon/ebay/etsy/ queen, and after 3 days of searching I finally found some Christmas ornaments of colour BUT they were being shipped from the USA with a £20 postage and package fee!
Why should we pay so much just to see fairies and angels that look like us? We ended up using a Black Barbie as a tree topper!
So Alison and I decided to create a range of festive decorations that represented US. This is just the beginning and we hope you will join us on this journey to celebrate diversity by diversifying celebrations.
Alison's Vision
I have to admit that I am a big kid at heart, so raising my daughter and doing “all things kids” is a lot of fun.
Naturally, we love Christmas and year on year, I try to find new decorations to put that special spin on Christmas at home, Plus, I seem to have inherited the role of Christmas Host recently, so I have to make that extra effort.
After a never ending search to find festive ornaments etc that look like us, Natalie and I decided to create our own range and bring them to market ourselves! Seeing the kids’ faces light up when they feel represented on the Christmas tree is just magical and these products are long overdue in the UK.
We are very excited to take the first steps into building this business.
Take a look at the products, they are guaranteed to be one of the talking points of your Christmas!