March Muses Signs 5-Year Deal with Tesco to Bring Diversity to Celebrations with Black Decorations, Nutcrackers, and Fairies
March Muses, the ground-breaking UK company behind the creation of unique black decorations, angels, and fairies that celebrate diversity, has signed a 5-year deal with Tesco, the UK's largest supermarket chain, to bring its innovative products to over 300 Tesco stores.
The partnership includes a licensing deal for black Christmas decorations and diverse pyjamas, a first for Tesco. In addition, a product range for Mother’s Day and further moments in the Calendar are also being developed. This deal represents a major milestone for March Muses, which has already achieved considerable success in the market, with its products being stocked in prestigious stores like Selfridges, Liberty London and The Royal Albert Hall.
March Muses' success on Dragons' Den, the hit television show, has catapulted the company to new heights, with Natalie and Alison, the founders of March Muses, leading the company into unparalleled success.
This partnership is particularly significant for Natalie and Alison, who, as black women entrepreneurs, have had to overcome numerous obstacles to secure investment. The duo champion women in business and want to highlight how black female entrepreneurs can be successful, given the right opportunities and support.
In a statement, Natalie and Alison said, "We are thrilled to partner with Tesco, which shares our values of inclusivity and diversity. Our products are designed to celebrate the beauty of all skin tones and cultures, and we believe that every individual deserves to see themselves represented in the products they buy. We are grateful for the opportunity to bring our products to even more people through Tesco, and we hope that this partnership will inspire other retailers to embrace diversity in their offerings."
The importance of these products being sold in Tesco cannot be overstated. Tesco's tagline, "Every Little Helps," emphasises the supermarket chain's commitment to making a positive difference in the communities it serves. By partnering with March Muses, Tesco is taking a crucial step towards promoting diversity and inclusivity in its stores.
March Muses' products are not only beautiful but also meaningful. They represent the company's commitment to diversifying celebrations and providing representation for all. This partnership with Tesco is an exciting development for the company and a significant milestone for diversity and inclusivity in the retail industry.
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